Honda's October sales climbed 8.0% to 119,952 units, marking its best October performance since 2020. This growth was fueled by record sales of light trucks and hybrid models, reflecting strong consumer interest in these segments.

The Honda brand alone sold 109,162 vehicles in October, a 9.1% increase year-over-year, with light trucks and hybrids setting new October sales records. Passenger cars also contributed to the gains, delivering their best October since 2020.

Record light truck sales lead the way

Light trucks hit an all-time best October with 74,865 units sold, up 10.5%. Key contributors included the HR-V, which set a new October record with 12,353 units, up 11.0%, and the Passport, which posted a 14.9% increase with 5,419 units sold. The Passport's rugged TrailSport trims accounted for more than 80% of its sales, helping it stay on track for a second consecutive record year.

Other strong performers in the light truck lineup were the Pilot with 9,425 units, Odyssey at 7,202 units (up 32.2%), and Ridgeline with 4,410 units (up 7.9%). These models helped solidify Honda's light truck dominance in October.

Hybrids set new October sales record

Honda's hybrid models reached a new October milestone with 32,519 units sold, up 5.1%. The Civic hybrid accounted for 36% of this total, while the Accord hybrid made up 45%, both showing strong consumer preference for electrified options.

Honda passenger cars also saw growth, with October sales of 36,393 units, a 4.5% increase and the best October since 2020. The Accord posted a 10.6% gain, and the Civic sold 17,960 units, up 4.9% year to date. The Prelude continued its resurgence with over 400 units sold for the second consecutive month.

Acura maintains steady growth with SUVs and gateway models

Acura sales totaled 10,790 in October, maintaining a 3.7% increase year to date. The brand's SUVs grew 1.9% in October and 4.7% for the year, led by the MDX which surged 54.3% in October with 5,232 units sold and a 28.1% increase year to date.

Gateway models ADX and Integra combined for 4,604 units in October, driving 61% growth year to date. The ADX crossover led its segment with over 25% of retail sales, while Integra continued strong momentum with 11.5% growth in October and 34.4% year to date, holding about 40% of retail sales in its segment.

What it means for you

If you're shopping for a Honda, October's strong sales signal healthy demand and a wide selection of popular models, especially in light trucks and hybrids. The CR-V remains America’s top SUV with hybrid versions making up more than half of its sales, offering buyers efficient options.

Hybrid buyers have plenty of choice with record sales of Civic and Accord hybrids, showing growing acceptance of electrified vehicles in Honda’s lineup. Light truck fans will find the HR-V, Passport, and Pilot particularly popular, with rugged trims like the Passport TrailSport gaining traction.

Acura shoppers can expect strong SUV offerings and expanding gateway model options like the ADX and Integra, both showing significant growth and segment leadership.

With these trends, Honda and Acura are well positioned to continue their momentum into the end of 2026, giving buyers a good range of choices in SUVs, hybrids, and passenger cars.