Mazda is welcoming the winter season with its annual Winter Sales Event, offering customers nationwide savings of up to $3,000 on select 2026 model year crossover vehicles. The promotion runs from November 3, 2026, through January 4, 2027, and includes both customer cash incentives and special APR financing rates for qualified buyers.

This event is especially significant for shoppers looking for Mazda’s award-winning crossovers equipped with standard i-Activ AWD, designed to handle winter driving conditions confidently. With these incentives, buyers can get a better deal on models that combine style, capability, and safety.

Winter Sales Event incentives

  • $1,000 Customer Cash on Mazda CX-30 (all trims) and CX-5 (2.5, SE, and PF trims)
  • $1,500 Customer Cash on Mazda CX-50 Hybrid (PR and PP trims)
  • $3,000 Customer Cash on Mazda CX-50 (PYT trim)
  • Special APR financing options including 0% for 60 months and rates as low as 1.9% for up to 72 months on select models and trims

For financing, Mazda offers competitive APR rates depending on the model and trim. For example, the CX-30 has rates starting at 2.9% for 36 months, while the CX-5 offers 0% APR for up to 60 months on select trims and markets. The CX-50 financing includes 0% APR for 36 months and rates as low as 1.9% for 60 months.

What it means for you

If you’re in the market for a new crossover that performs well in winter weather, Mazda’s Winter Sales Event provides a chance to save on some of its most popular models. The combination of customer cash and low financing rates can reduce your overall cost, making it easier to get behind the wheel of a CX-30, CX-5, or CX-50 with all-wheel drive.

These offers are available for a limited time and only at participating Mazda dealerships nationwide. To take advantage, visit your local dealer or check MazdaUSA.com for full details and eligibility.